HUF

HUF is the skate clothing brand established by the legendary New York-born street skater Keith Hufnagel. Huf opened in 2002, as a boutique skate shop and trainer store in the Tenderloin district of San Francisco, specializing in streetwear brands including Stüssy, Supreme, and Air Jordan. After quickly gaining popularity HUF evolved into a clothing brand of its own, taking inspiration from not only skateboarding but also art, hip-hop, graffiti, and wider street culture. Before his untimely passing, Keith had grown HUF into one of the best-known companies in skateboarding, with global fashion hits like the iconic Plantlife Socks. Today HUF remains just as relevant, their team features some of the biggest names in skateboarding, including, Cyrus Bennett, Mason Silva, Brad Cromer, Dick Rizzo, Erik Herrera, Nick Mathews, and Tyler Bledsoe.

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