
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During the early nineties, their popularity grew massively in street culture and one of the reasons was that many drug dealers started wearing their jackets because they were extremely warm and had lots of pockets, so they could carry a lot more stuff. In turn, the kids on the streets saw this and thought it was the cool thing to wear. This popularity continued to grow, especially with sprayers, and clockers, in hip-hop culture and other urban subcultures. In 1994 Work In Progress was founded, a European distribution network for Carhartt, producing classic pieces from their work-wear range, including iconic silhouettes of work pants, shirts, work vests, sweatshirts, and t-shirts. In turn, this brought heritage garments to a new audience, reworking and re-fitting original designs and tailoring them for more active use in an urban environment. They achieved this all while staying true to Carhartt’s original values, quality, durability and comfort.