Polar Skate Co

Polar Skate Co. is the creation of all-terrain powerhouse and artist Pontus Alv, established in 2011 and based in Malmö, Sweden. With its mix of core skate values and original artwork, Polar takes its influences from ‘80s and ‘90s skateboarding, D.I.Y skate spots, photography, art, and raw skating to create something authentic and original.


More about Polar Skate Co.
Polar is also known for its fun and distinctive board graphics, stripped-back design style, and strong visual identity. They produce a range of high-quality apparel and hardware, from skate decks and graphic t-shirts to hoodies, jackets, jeans, sweats, headwear, and accessories, including the iconic Big Boy Jeans, Shorts, and Work Pants. Whether it's a classic logo carrier or a new piece from the cut & sew collection, everything they put out carries that Polar feel and is always built to skate in.

Pontus’s roots in skateboarding, film, and DIY culture shine through in everything Polar does. The brand’s videos (In Search of the Miraculous, I Like it Here in my Mind, We Blew it at Some Point) are some of the most original out there, and the team is stacked with heavy hitters like Oski Rosenberg, Shin Sanbongi, Nick Boserio, Jamie Platt, Emile Laurent, Dane Brady, Aaron Herrington, Roman Gonzalez, Paul Grund, and David Stenström. We’ve backed Polar since day one here at Bored of Southsea, and we always try to keep a range of their decks, clothing, and accessories in stock.